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Welcome to my AS Level Media blog! I have been keeping up to date with all my progress featured on this blog and have endeavoured to use as much detail as possible! Alongside my blog, I have a blue portfolio of which holds some of my main storyboards and ideas for each of the tasks set by our teacher. I intend both the blog and my portfolio to be crammed full of ideas and information. Enjoy!




On the Sidebar, from the months presented choose September. Scroll to the bottom of the page and this will bring you to the beginning of my journey.


Friday 11 November 2011

4th November - Media Conference in London

On Friday the 4th of November, we missed a day of school to take part in the Media Conference in London. We were given a Media Pack as we arrived which not only had the timings and listings of the day, but also some information about the speakers - David Buckingham, Christine Bell, Pete Fraser, Steph Hendry and Jenny Grahame.

As you read on into the booklet, there is a section about the afternoon sessions of which there were two. The first by a director - Garth Jennings - and the other a pair, consisting of Babita Sharma representing BBC World News and Paul Lewis who is a Special Porjects Editor for The Guardian newspaper.
Below are my notes I made whilst I was at the conference:

David Buckingham

Riots
Representations - Hoodies, thugs (Depicted as well as described)
"Violent Underclass"
Racial/ethnic dimension - fuelled the riots
However media missed it out - Not true representation
Half under 20 - "Chavs" - Working class

IPSOS - MORI Survey 2005

40% - Newspaper articles are related to Violence, Crime, Anti social behaviours
11% - Negative articles


Woman in journalism '2008':

72% Negative
75% related to crime, drugs and the police
3.4% positive

Boys are labelled as: thugs, yobs, sick, feral, hoodies, lout, scum.
Only positive stories in the media about them are about people dying young.
Folk Devils and Moral Panics - Stanley Cohen
50% of adults think children/young people are feral



ROLE OF THE MEDIA

Blaming the media

Promoting violence via Rap music, 50cents, video games such as GTA
Smartphones, social networking sites (Twitter, Facebook) - put in a negative light


Ideas for solutions


As drastic as turning off the internet and suspending Mobile Phone services
Surveillance and control - Mobile Phones, CCTV, 24 Hour News

Opinions and Explanations


'Framing' ignores other viewpoints
Who claims ownership of their opinion? - MPs - People of power try to claim rights to the riots
As well as Newspapers and Columnists - Covered through various forms of media - Visual/Digital and Printed.
Ordinary people have become more important in regards to Twitter, Forums and Radio call-ins.
Everyone is expected to have an opinion - they feel as if they're experts on the matter.


Broken Britain
Max Hastings - Daily Mail

http://www.dailymail.co.uk/debate/article-2024284/UK-riots-2011-Liberal-dogma-spawned-generation-brutalised-youths.html

"Years of liberal dogma have spawned a generation of amoral, uneducated, welfare dependent, brutalised youngsters"


Unequal Britain
Riots occur most often in places of poverty and socially deprived areas.
Cuts, Youth Unemployment, EMA etc all contribute towards spurrings of the riots.
Capitilism is also an important factor.



Peter Oborne - Daily Telegraph

http://blogs.telegraph.co.uk/news/peteroborne/100100708/the-moral-decay-of-our-society-is-as-bad-at-the-top-as-the-bottom/

"I believe that the criminality in our streets cannot be dissociated from the moral disintegration in the highest ranks of modern British society. The last two decades have seen a terrifying decline in standards among the British governing elite. It has become acceptable for our politicians to lie and to cheat. An almost universal culture of selfishness and greed has grown up."

BBCs Newsnight - Dr David Starkey
For David Starkey's interview follow the Youtube link below:

http://www.youtube.com/watch?v=OVq2bs8M9HM


Again, recieving another opinion by a supposed 'expert'
Not intercommunal - Black and White, Barrier or line has been mixed
David Starkey quotes: 'literally a foreign country'
They all act together and are influenced by each other - Not rational thinkers.
Got opinions from 'experts' but not from ACTUAL people who were involved.
As a more comic view on David Starkeys opinions, a rap was then compiled from the interview I have featured above: http://www.youtube.com/watch?v=q4GaKCBMNs4




Christine Bell - WJEC

Case Studies

What do you know about the BBC?

Dr Who and The BBC - 1963 - 2011


Text
- Narrative
- Complex stories are for a more sophisticated audience
- Exciting and predictable plot situations
- Enigma and action codes



Characters
- Appeal of Dr Who
- "I'm not a hero, i'm really just a mad man with a box" - Quote Matt Smith
- Strong gender representation
- Engagement with the audience
- Innovation (Aliens/Monsters)



Technical and Audio Codes
- High production values
- Special effects
- Audience involvement
- Theme Tune: http://www.youtube.com/watch?v=RV6bbP1rZ84


INDUSTRY

Why is Dr Who important to the BBC?

- Public Service of Broadcasting
- Part of the BBCs remit is to produce programmes with high production values for a broad audience
- Scheduling
- Part of the BBCs aim to reintroduce early Saturday evening family event TV.
New Writer - Steven Moffat (Also write of Sherlock)



Evidence - 2010

The opening episode of Dr Who received 10.1 Million views live or within 7 days
1.4 Million watched repeats
2.4 Million requested to watch repeats on the Iplayer
It has been dubbed the most popular video on a demand programme.
280,000 DVDs and Blurays were sold in 2010
220,000 tickets to live Dr Who shows.
Spin- offs - Torchwood, Sarah Jane Adventures, Dr Who Confidential



AUDIENCE APPEAL

Broad
- Older Viewers - 'Whovians'
- Young Children who are new to the programme
- Families
- Those with expectations of quality from the BBC
The BBC has a loyal and passionate audience.
Most kids care more about The Doctor than they do about God.



USES AND GRATIFICATIONS

- Escapism
- Taken to a new world
- Social interaction (Everyone talking about it)
- Take pleasure out of being scared
- Its more like a brand than just a TV show
- Games, Magazines, Toys, TV, Books etc (Merchandise)


Steph Hendry - AQA

Cross Platform approach
Consideration of interrelationship between print, broadcast and e-media platforms
- Way media products are constructed
- reaction to audience behaviours



Being Human BBC3: 2009

Broadcast text with a strong online prescence
- Internet is used to generate anitcipation
- access to episodes
- summaries
- updates
- interviews
BBC iPlayer


Becoming Human - BBC3 : 2011

Link - Season 3 of Being Human - Main character was featured, Adam, Teen Vampire
Adam's story concluded in the Being Human episode.
Online however, Adams story continued via an online blog
www.bbc.co.uk/beinghuman


Becoming Human blog updated weekly
- Webisodes (5/6 minute chunks)
- Newspaper articles
- Online profiles
- Voicemails
- Video Diaries
- Written Diaries


David Gauntlett
Tim Burnsley 1991
95 - 03 - Seperate gardens
07+ Sharing gardens
Julian Mcdougall


The link below is for Pete Fraser who is the chief examiner. He made a presentation and then posted it on his blog so that we could access it and take further notes or key pieces of information if we wished.


http://www.slideshare.net/petefrasers/presentation-nov-4

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